Privacy Policy

The Pottery People Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from ThePotteryPeople.co.uk (referred to as the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, certain information about your device is automatically collected, such as your web browser details, IP address, time zone, and some cookies installed on your device. Additionally, as you navigate the Site, we gather data about the specific web pages or products you view, referral sources like websites or search terms that brought you to the Site, and how you interact with the Site. This information is collectively termed as "Device Information."

We employ the following technologies to collect Device Information:

• "Cookies" are data files placed on your device, often with an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
• "Log files" track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
• "Web beacons," "tags," and "pixels" are electronic files that record browsing-related data.

Additionally, when you make a purchase or attempt to make one on the Site, we collect specific details from you. This includes your name, billing and shipping addresses, payment information, email address, and phone number. These details are termed "Order Information."

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We primarily use the Order Information collected to fulfill orders placed through the Site. This involves processing payment information, arranging shipping, and sending invoices and order confirmations. Furthermore, we utilize this Order Information to:

• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide information or advertisements about our products or services based on your preferences.

Device Information collected helps us identify potential risk and fraud (especially IP addresses) and to enhance and optimize the Site. This includes generating analytics on customer browsing behavior, interactions with the Site, and evaluating the effectiveness of marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to facilitate the use of this data, as described above. For instance, our online store is powered by Shopify. You can learn more about how Shopify handles Personal Information here: https://www.shopify.com/legal/privacy. We also utilize Google Analytics to understand how customers use the Site. More information on Google's use of Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share Personal Information to comply with laws and regulations, respond to lawful requests for information, or protect our rights.

As stated earlier, we use your Personal Information for targeted advertisements or marketing communications we believe align with your interests. To understand targeted advertising better, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through: [[ FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads ]] You can also opt out of some of these services via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not modify our Site's data collection and usage practices based on Do Not Track signals from browsers.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete your personal information held by us. To exercise this right, please contact us using the contact information provided below. If you are a European resident, note that we process your information to fulfill contracts, pursue legitimate business interests, and your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We retain Order Information for our records when you place an order through the Site, unless you request its deletion.

CHANGES

We may update this privacy policy occasionally to reflect practice changes or for operational, legal, or regulatory reasons.

CONTACT US

For further details on our privacy practices, questions, or complaints, please contact us via email at Info@thepotterypeople.co.uk.